According to the worlds’ number one buyer of advertising, Group M, Internet advertsing is expected to take up 13.3% of the UK advertisng cake this year, outperforming national newspapers.
Group M reckons that net advertsing will be worth £1.615bn, taking the Internet into third place behind, regional advertising (£2.38bn) and TV advertising worth £3.48bn. Search sponsorship is expected to remain as the Internet star performer.
The company says that in total TV advertsing is likely to be worth around £100mn less than last year, with ITV1 suffering nearly all the loss. The money which is being cut from TV ad budgets is being spent on supermarket trade promotions and other similar promotions, say Group M.
© Investment & Business News 2013