Would business benefit if all communication was conducted in text? Last night in the TV programme the Apprentice, Sir Alan Sugar, in an appeal for brevity, asked one of his potential apprentices, to restrict his answers to SMS like succinctness. Certainly it would perhaps be a good discipline for some people to adopt.
But for day to day chat, surely, a good old natter on the phone takes some beating.
According to a report from Ofcom, these days the number of text messages sent across the length and breadth of the land exceeds the number of phone calls. Apparently Joe average sends 28 texts a week, but only makes 20 phone calls
The exception is London, no doubt because most mobile phone bills are paid for by the employer.
The Ofcom report also found that out in the countryside, broadband take up is still behind urban areas, although counting dial-up internet access too, a higher percentage of people in the countryside have net access.
The Ofcom report also looked at take-up of digital TV across the country. It found that Wales and the North West of England have the highest take-up of digital television, both at 72%. London and Northern Ireland have the lowest levels of digital television take-up at 58% and 53% respectively.
There are clear geographic differences in television viewing habits – people with digital TV in Scotland and the North East watch the most television in the UK (both at 28 hours per week) whereas those in London and Northern Ireland watch the least (at 23 hours per week).
Programmes with a local flavour attract larger audiences in some parts of the UK – for example, Midsomer Murders in the West of England, Doc Martin in the South West of England, Heartbeat and Emmerdale in Yorkshire, Hogmanay Live in Scotland, Wales on Saturday in Wales, EastEnders in London and Coronation Street in the North West.
Radio listening also varies geographically with the number of weekly hours spent listening to the radio highest in the South of England (at 26 hours per week) and lowest in the North East, Scotland and Wales (at 22, 23 and 23 hours respectively).
© Investment & Business News 2013