Windows zzzz. Sorry, must have nodded off there.
Let’s try again. Windows (yes it is possible to say that word without falling asleep) looks a tad bit like yesterday’s news. Now tablets are a different matter; they can cure the headache of many an electronics company and its shareholders.
So Microsoft is now a tablet company. And indeed it’s a hardware company too. Its Windows RT operating system may well turn out to be rather good.
The snag relates to all that legacy. Windows may be a tad dull, but most of us would be just a bit stuck without Word and Excel.
So Windows 8 has backwards compatibility with all that old Microsoft stuff. Presumably, this means that the price you pay for Windows 8 and its backwards compatibility is a slower PC.
But RT, now that’s different. It’s a new operating system and is not being hamstrung by all that baggage.
The new Surface is Microsoft’s attempt to muscle in on the tablet market. It is too early to tell whether the product is any good, or whether it will fly or dive, but credit where it is due, it’s a bold move.
Microsoft’s partners are a little worried. Microsoft is all about producing operating software, and letting its partners worry about the hardware. Sure, the software company moved into games hardware, but that is different. In the world of PCs, Microsoft always has been software, while the likes of Dell and HP focus on hardware.
Now Microsoft has moved onto their turf, so that’s a risk. Of course Microsoft retorts that the Surface is a kind of shop window; it is just trying to trail-blaze a way forward for its partners.
Microsoft’s new operating system is new. One could even say it’s an attempt to start all over again – new hardware, new software. The old PC is not exactly going the way of the Dodo – not yet – but it is tempting to say it is going the way of the Siberian tiger.
The company’s CEO Steve Ballmer admits the new products are vital; that he is effectively risking the company on them.
Then again, Microsoft has been here before. Before there was Windows, there was DOS and that really was dull.
But when DOS appeared to be coming to an end, what did Microsoft do?
Conventional wisdom has it that it ditched DOS and hyped up Windows.
In reality the company experimented. It considered beefing up DOS; it considered working on a new joint venture with IBM or Apple in the Unix market, and even a company sale. Windows was just one of several ideas. The company was lambasted in the media for being too inconsistent, for not having a clear strategy.
Windows evolved in the true Darwinian sense. It was one of many experiments, but it happened to be the one that worked.
Private equity firms don’t like that kind of strategy. They like to see plans stretching into the future and companies that stick to them rigorously.
Luckily for Microsoft, Bill Gates didn’t see things that way and the company flourished.
The problem with these ‘bet the company’ moves is regression to the mean. In the long run companies don’t always perform better than rivals.
Microsoft seems to have forgotten its own lesson.
©2012 Investment and Business News.
Investment and Business News is a succinct, sometimes amusing often thought provoking and always informative email newsletter. Our readers say they look forward to receiving it, and so will you. Sign-up here
© Investment & Business News 2013