Thursday 11 April is when Marks is Spencer is due to release Q4 and full year results. 

Mintel's Senior Retail Analyst John Mercer comments: "A key plank of Marc Bolland's revival strategy for M&S is to excel as a multichannel retailer. But multichannel is no panacea - especially if your product isn't right. We think M&S needs a more wide-ranging overhaul that tackles short-term product issues as well as the weakness of its position as midmarket monolith in an age of more targeted propositions. We estimate full-year general merchandise sales growth (i.e. excluding M&S Food) will come in at around -3.0 per cent for fiscal 2012."

Mintel stated: "CEO Marc Bolland is under pressure to deliver a turnaround: the retailer has posted five quarters of negative GM growth, interrupted only by very minor positive growth in Q2 2012/13.

"In the immediate past it appears to have misfired on fashionability in its core womenswear segment.

"It has seen an ageing of its clothing customer base. Consumer research for our Clothing Retailing 2012 report found M&S's average clothing shopper (at nearly 49 years old) was by a fair distance the oldest of any major clothing retailer.

Our research also found its customer base is now significantly above-average in affluence terms: M&S has drifted away from the mid-market.

"M&S has lost share to rivals with more fashionable offers and more targeted propositions, including Next, Debenhams and John Lewis."

 

 

© Investment & Business News 2013